Watford was declared a Fairtrade Town in 2007, joining hundreds of other Towns and Cities across the UK in a commitment to raise public awareness and participation with the sale of Fairtrade goods. Grow Creative built and promoted the Watford Fairtrade Steering group website, which has two primary functions:
Firstly: To give the local people of Watford an accurate resource for finding Fairtrade products in their town, as well as resources for further information regarding local and global trade equality
Secondly: To encourage local businesses to get involved in Fairtrade by providing information about the opportunities that arise from the supply and sale of Fairtrade products and services
Since being involved in this important group, William Jeffree has been appointed Honorable Chairman of Watford Fairtrade Steering group, and the studio continues to support the work of the group and the Fairtrade movement in general.