The Sports Food Company is a new sports nutrition company with two main brands; Bikefood and Gymfood. What makes these brands different is their nutritional profile, which aims to appeal to health conscious fitness enthusiasts looking for natural nutritional supplements which don't contain any animal products in their ingredients.
Grow created the two names, designed the brand identities and product packaging. The aim was to produce clean, contemporary looks for each brand and set them apart from the often garish and flashy appearance of many of their competitors. Both of these brands have been well received in their respective markets and sales are growing strongly.